Why SEO is Critical


Let your potential clients find you.

You have an amazing website and you have a great product or service. But nothing matters unless your clients find you. For this, your website needs to place well in the major search engines. If your customers and potential customers are not finding you, you can be assured that they are finding someone else. To be competitive online, your site and business must be out there in front of your audience building site traffic, sales, and brand awareness.

Our SEO recommendations and pricing depend on the specific needs of your website. SEO is an ongoing process and our SEO service contracts are time bound with specific goals set for multiple periods during the first year. Typically SEO packages are put together based on:
  • Size and complexity of your website.
  • Starting point of your search engine presence.
  • Number of different targeted keyword areas needed for optimization.

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Our SEO Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discovery

Discovery involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

Once armed with the target keyword phrases, we do a thorough competitive analysis of the subject site against its 7 – 10 biggest competitors (using both offline and online competitors). We use a series of SEO metrics, including indexed content, Alexa rating, inbound links, domain age, and social media following among others.

discovery

Strategy

After establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.

Access to site traffic information is very important. These statistics show how searchers are finding and interacting with the subject site, e.g., which search engines, what keyword phrases are being used, bounce rates, most popular content, etc. After developing a complete picture of the site’s starting position, SMART goals are set for the SEO plan.

strategy

Content

Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.

First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want – content. Search engines will have more information to store about your business and products; that information will translate directly into the ranking they give your site for related keyword phrases.

content

Optimization

Following the addition of new, high quality content, we tackle on-page optimization.

For every major page on your website, we will come up new Page titles, Text-Based Navigation, Prominence of Targeted Keyword Phrases, Site Map, and ALT and Metadata. We also seperate navigation rollover scripts, other JS code, as well as CSS from the content and place them in external files. This helps in boosting search engine rankings.

optimization

Reporting

The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.

It can take a while for the search engines to index a site and the rankings to change for that site. For some search engines, the lag time between the work and seeing results can be as long as six months. Clients need to be patient and have realistic expectations regarding the time frame involved with organic (the natural, non-paid results) search engine rankings.

reporting